Local businesses get sales lesson

Local businesses get sales lesson

first_imgAt a workshop Thursday aimed at helping businesses become destinations, Vancouver auto shop owner Shari Troyer of Just Right Auto Repair said she has written a company statement about why her business is better than its competitors.But she has not posted the message for customers to read on her company’s website or on the lobby wall of her Minnehaha repair shop.“I’ve just never promoted it,” said Troyer, one of about 140 people who attended the six-hour seminar led by Jon Schallert, a Colorado-based retailing expert. Schallert, who conducts one-day business workshops, said he is always advising merchants to not only come up with a “Unique Positioning Statement,” but also to let people know how their business stands out from the rest of the pack.“If you’re going to be a destination, you have to get people to say, ‘Oh, I’d like to see that business,’” said Schallert, owner and founder of The Schallert Group Inc.Vancouver’s Downtown Association and other local businesses spent about $8,000 to host the seminar by Schallert, who has spent 30 years counseling small businesses and developing his 14-step Destination Business program. He also spent 10 years with Hallmark Cards helping individual stores sell goods.last_img

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